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Content Strategy

About My Content Strategy Services

I’m Joshua Griffin, co-founder of Intrinzi and a digital marketing strategist with over 10 years of experience helping businesses grow through smart, data-driven content. Content is the backbone of any digital marketing campaign, and I specialise in developing strategies that connect with audiences, improve search visibility, and drive measurable results.

Whether it’s SEO-focused content, social media campaigns, email communications, or AI-assisted copywriting, my content strategies are designed to engage audiences, nurture leads, and convert them into loyal customers.

How I Work

Content strategy is about more than just producing blog posts or social media updates. My process ensures that every piece of content supports your broader business goals, aligns with customer intent, and maximises ROI across all digital channels.

01. Research & Audience Insights

Every effective content strategy starts with understanding your audience and the market landscape. I analyse your customers’ behaviour, competitor content, and industry trends to identify the topics, formats, and messaging that will resonate most.

  • Audience persona creation
  • Competitor content analysis
  • Keyword research for SEO alignment
  • Content gap identification
Person sat at laptop on wooden table creating a workflow.
Man sat at computer writing a digital blog post.

02. Strategy Development & Planning

Once the research is complete, I create a content roadmap that aligns with your business objectives. This covers content types, channels, publishing frequency, and integration with campaigns across SEO, social media, and email marketing.

  • Editorial calendar and publishing plan
  • Multi-channel distribution strategy
  • Content goals aligned to KPIs
  • Workflow and resource allocation
Marketing analytics being displayed on computer screen and printout to a client.
Notebook with keyword research written on it, placed on top of a laptop against a yellow background.

03. Content Creation & Optimisation

I oversee or produce content that engages, educates, and converts. Each piece is optimised for search engines, aligned with brand voice, and tailored for the intended audience. AI tools are leveraged where appropriate to enhance efficiency and consistency.

  • Blog posts, landing pages, and website copy
  • Social media content and campaigns
  • Email copy and automation content
  • SEO optimisation and metadata
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UX and UI designers planning an optimised campaign.

04. Performance Tracking & Continuous Improvement

A content strategy is only effective if it’s measured and refined. I provide reporting on engagement, traffic, conversions, and ROI, using insights to continuously optimise content performance.

  • Content performance analytics
  • Audience engagement metrics
  • Conversion tracking and lead analysis
  • Strategic recommendations for improvement
Person holding a tablet whilst looking at a digital calendar.
Business person sat at company meeting table sharing company market share analysis.

Why Businesses Choose Me for Content Strategy in Leyland

With extensive experience in SEO, social media, email marketing, and AI-driven growth, I help businesses in Leyland and across the UK create content strategies that deliver measurable results. My approach ensures your content drives traffic, builds brand authority, and nurtures leads into conversions.

Every project is tailored to your goals, backed by ethical practices, clear reporting, and a commitment to sustainable growth. By integrating content strategy with SEO, PPC, email marketing, and CRM systems, I provide a cohesive framework that maximises impact across all digital channels.