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Customer Relationship Management (CRM)

About My CRM Services

I’m Joshua Griffin, co-founder of Intrinzi and a digital marketing strategist with over 10 years of experience helping businesses optimise their customer relationships. My approach focuses on using CRM systems to streamline communications, automate marketing workflows, and deliver personalised experiences that drive revenue and loyalty.

From small businesses to multi-million-pound brands, I help organisations leverage their customer data intelligently, ensuring every interaction is meaningful and contributes to long-term growth.

How I Work

CRM implementation and management is about more than software; it’s about understanding your customers and creating processes that turn insights into actions. My process combines strategy, technology, and continuous optimisation to maximise business impact.

01. CRM Audit & Data Analysis

The first step is understanding how your current systems and processes manage customer relationships. I analyse existing workflows, data quality, and integration points to identify opportunities for automation and efficiency.

  • Audit of current CRM workflows
  • Data quality and segmentation review
  • Customer journey mapping
  • Integration with marketing and sales platforms
Distribution channels analysis reports scattered across a laptop and table.
Company profit growth being displayed on tv screen at a company meeting room.

02. Strategy & System Design

Next, I design a CRM strategy that aligns with your business goals. This includes selecting or optimising the right platforms, defining workflows, and creating a roadmap for improved customer engagement and automation.

  • CRM platform recommendations and setup
  • Workflow and automation planning
  • Segmentation and targeting strategies
  • KPI and success metric definition
Customer journey mapping on large piece of paper.
Company optimisation efforts being displayed on tv screen at a company meeting room.

03. Implementation & Automation

I implement the CRM system, configure automations, and ensure data flows seamlessly across your marketing, sales, and support channels. The focus is on increasing efficiency, improving lead nurturing, and providing actionable insights for decision-making.

  • Automation of marketing and sales processes
  • Personalised messaging and campaign setup
  • CRM integration with email, social media, and analytics
  • Continuous testing and optimisation
Person sat at laptop with the word KPI floating between them and the screen.
Group of people stood around a whiteboard discussing growth insights and development.

04. Reporting, Insights & Growth

CRM is a continuous process of learning from customer behaviour and refining interactions. I provide reporting on engagement, pipeline performance, and campaign effectiveness to guide strategic decisions and optimise growth.

  • Customer engagement and pipeline reporting
  • ROI tracking and analysis
  • Data-driven recommendations for improvement
  • Continuous optimisation of workflows
Group of people holding print outs of CRM data quality and risk management KPIs.
Marketing analytics being shared with client.

Why Businesses Choose Me for CRM in Leyland

With extensive experience in marketing, automation, and data-driven growth, I help businesses in Leyland and across the UK transform how they interact with their customers. My CRM strategies ensure efficient workflows, improved customer relationships, and measurable growth.

I work closely with clients to tailor CRM systems to their specific needs, integrating automation, reporting, and marketing workflows to ensure seamless performance. Every project is backed by transparency, ethical practices, and a focus on sustainable, long-term results.