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Email & SMS Marketing

About My Email Marketing Services

I’m Joshua Griffin, a digital marketing consultant based in Leyland with over 10 years of experience delivering high-performing email and SMS campaigns. I help businesses of all sizes engage their audience, nurture leads and drive measurable revenue.

From multi-million-pound retail brands to my own ventures, I design automated, data-driven campaigns that integrate with CRM systems and marketing automation tools. By combining strategic messaging, personalised content and AI-powered optimisation, I ensure every message contributes to growth and retention.

Whether your goal is to boost customer retention, increase repeat purchases, or launch promotional campaigns, my approach turns communication into measurable business outcomes.

How I Work

Email and SMS marketing is more than sending messages. It is about delivering the right content to the right audience at the right time. My process ensures your campaigns are targeted, optimised and effective.

01. Research and Audience Segmentation

I begin by analysing your subscribers, past performance, and audience behaviour to identify the most valuable opportunities for engagement.

  • Subscriber profiling and segmentation
  • Behavioural and engagement analysis
  • Competitor and market insights
  • Campaign performance benchmarking
Group of employees at around a table discussing print outs of CRM results.
Group of employees stood around a table discussing print outs of multiple reports.

02. Strategy and Campaign Planning

Next, I develop a tailored strategy that defines messaging, frequency, automation workflows, and creative direction. Each plan is designed to align with your overall marketing goals.

  • Email and SMS content strategy
  • Automation and drip campaign setup
  • Personalisation and dynamic content planning
  • Key performance indicators and success metrics
Man and woman sat at a computer screen discussing engagement tracking.
Man and woman sat next to a laptop looking to the side with email icons floating and glowing.

03. Design, Build and Execution

I then create and send campaigns that resonate with your audience. Using testing and AI insights, I optimise deliverability, open rates, and engagement to maximise results.

  • Campaign copywriting and design
  • Automated workflows and triggers
  • A/B testing and performance optimisation
  • Integration with CRM and marketing platforms
Marketing benchmark graph attached to a dark wooden table.
Person holding a phone with email icons floating from the bottom.

04. Reporting and Continuous Optimisation

Campaigns are monitored and refined over time to ensure maximum impact. I provide clear reporting that focuses on opens, clicks, conversions, and ROI.

  • Open, click and conversion tracking
  • Revenue and engagement analysis
  • Continuous workflow optimisation
  • Recommendations for long-term growth
Project metrics printed out with a sticky note attached with writing saying success.
Scribbles and notes looking like a rough outline of a workflow and the triggers set.

Why Businesses Choose Me for Email and SMS Marketing in Leyland

With over a decade of experience, I help businesses transform email and SMS communications into measurable growth. Based in Leyland, I work with clients locally and across the UK, ensuring campaigns are tailored to audience needs and commercial goals.

My approach combines personalisation, automation and AI-driven optimisation to deliver campaigns that increase retention, nurture leads, and drive revenue consistently. Every strategy is data-backed, fully measurable, and designed for long-term success.