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Paid Advertising (PPC)

About My PPC Services

I’m Joshua Griffin, a seasoned PPC and paid media specialist based in Leyland. For over a decade, I’ve helped businesses of all sizes maximise revenue and ROI through targeted advertising campaigns.

From multi-million-pound retail brands to my own ventures, I’ve planned, launched, and optimised paid campaigns that consistently deliver results. Using a combination of strategic targeting, engaging ad creatives, and AI-powered optimisation, I ensure every pound spent drives measurable business growth.

Whether you’re looking to dominate local search results in Leyland or scale campaigns nationwide, my approach is built for efficiency, effectiveness, and sustainable performance.

How I Work

Successful paid advertising goes beyond clicks, it’s about reaching the right audience, at the right time, with the right message. My methodology blends research, strategy, and execution to maximise every campaign’s potential.

01. Audit & Initial Analysis

I start by reviewing your current campaigns, accounts, and online presence. This audit uncovers strengths, gaps, and opportunities to optimise performance. Leveraging platforms like Google Ads, Meta Ads, and AI-powered analytics, I identify high-value keywords, audiences, and placements that will deliver the best results.

  • Full account and campaign audit
  • Audience profiling & competitor analysis
  • Keyword and ad intent evaluation
  • Ad copy & creative analysis
Person sat at laptop looking through a folder full of images and media.
Group of digital marketers sat around a boardroom table discussing strategy.

02. Strategy & Campaign Planning

Once research is complete, I build a clear PPC roadmap designed to meet your business goals. Whether you want to increase website traffic, generate qualified leads, or drive eCommerce sales, your campaign is custom-built for your objectives.

My strategies integrate seamlessly with other channels such as SEO, social media marketing, and email marketing for a cohesive digital approach.

  • Campaign structure & targeting plan
  • Budget allocation & bidding strategy
  • Ad creative and messaging schedule
  • Measurable KPIs and timeline
Audience reporting and KPI print outs being read around a conference table.
Two people sat at wooden office desk discussing a budget pie chart printed out.

03. Campaign Setup & Optimisation

With your strategy approved, I move into campaign setup and optimisation. This includes ad creation, landing page alignment, tracking setup, and AI-assisted bid management.

I continually monitor performance to maximise efficiency and return, adjusting targeting, creatives, and bids in real-time to stay ahead of competitors.

  • Ad copywriting & creative design
  • Landing page optimisation
  • Conversion tracking & analytics
  • Bid management & automation
Person sat at laptop taking notes.
Keyword printed on yellow card with random letters surrounding it.

04. Reporting, Refinement & Growth

PPC is a continuous process of optimisation. I provide transparent, actionable reports showing impressions, clicks, conversions, and ROI.

By monitoring trends, adjusting campaigns, and testing new approaches, I ensure your paid advertising drives sustained growth.

  • Campaign performance metrics
  • Conversion and ROI tracking
  • Audience behaviour analysis
  • Strategic optimisation recommendations
Printout of core KPI timeline for project.
Two colleagues stood around wooden table with notes and information printed out and being handed over.

Why Businesses Choose Me for PPC in Leyland

Partnering with the right PPC specialist is about results, transparency, and strategic insight. With over 10 years of experience, I’ve helped businesses grow through well-structured campaigns that deliver high-quality leads, revenue, and measurable ROI.

As a Leyland-based PPC consultant, I work closely with local and national clients, ensuring each campaign aligns with your objectives. Every project is managed ethically, with transparent reporting, AI-backed optimisation, and a focus on long-term growth rather than short-term wins.