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Search Engine Optimisation

About My SEO Services

I’m Joshua Griffin, an experienced SEO consultant based in Leyland with over 10 years of hands-on experience helping businesses grow through data-driven search strategies.

Over the years, I’ve managed SEO campaigns for multi-million-pound retail brands, scaled my own ventures from launch to exit, and helped businesses across the UK and beyond build sustainable, long-term visibility online.

I don’t believe in “quick fixes” or outdated tactics. My SEO approach combines technical excellence, strategic content planning, and AI-powered insights to deliver measurable performance and consistent growth.

How I Work

Search Engine Optimisation is about much more than rankings, it’s about understanding your audience, your market, and your data. My process ensures every decision is informed by research, refined through strategy, and optimised for long-term success.

01. Research & Core SEO Audit

Every project begins with a full audit of your website and digital footprint. I identify technical issues, analyse competitor performance, and uncover the search trends that matter most to your business.

Using tools like SEMrush, Ahrefs, and AI-driven analytics, I pinpoint the opportunities that will have the biggest impact, from keyword intent to user experience and content quality.

  • Technical SEO audit & site health check
  • Keyword and intent research
  • Competitor benchmarking
  • Crawl, speed, and UX analysis
Website traffic analytics displayed on computer screen.
UX and UI labels being applied to a collaborative office board.

02. Strategy & Roadmap Development

Once I’ve gathered the data, I build a clear SEO roadmap designed to achieve your commercial goals. Whether you want to increase organic traffic, capture local search visibility, or expand nationally, your strategy is custom-built for your objectives.

My SEO strategies are also designed to work seamlessly alongside other channels, such as PPC advertising, social media marketing, and email marketing for a fully integrated digital approach.

  • Keyword mapping & on-page optimisation plan
  • Link acquisition & authority-building strategy
  • Content structure & publishing schedule
  • Measurable KPIs and timeline
Paper cut out in the shape of cogs and wheels laid out across a wooden table.
Person sat at laptop with a search engine displayed on screen.

03. Implementation & Optimisation

With your strategy approved, I move into execution. This stage includes technical fixes, metadata optimisation, schema markup, and content enhancement. I also focus on user intent and engagement, ensuring your content satisfies both search engines and your audience.

By leveraging AI tools and automation systems, I’m able to track changes in real-time and adjust quickly, maximising efficiency and keeping your campaigns ahead of competitors.

  • Technical and on-page SEO improvements
  • Blog and landing page optimisation
  • Internal linking and crawl flow
  • Conversion optimisation (CRO) alignment
Person pointing towards laptop screen showing publish schedule calendar.
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04. Reporting, Refinement & Long-Term Growth

SEO isn’t a one-time project, it’s a process of continuous improvement. I provide regular performance reports that focus on what really matters: rankings, traffic quality, and conversions.

I monitor algorithm updates, adjust strategies, and continually refine your campaigns to keep you at the forefront of search visibility.

  • Keyword ranking progress
  • Traffic and engagement metrics
  • ROI and conversion tracking
  • Strategic next steps
Two people stood at a whiteboard applying a group of sticky notes, each with a keyword written.
Person excited with a clenched fist looking at growing graph on computer screen.

Why Businesses Choose Me for SEO in Leyland

Choosing the right SEO partner is about more than rankings, it’s about trust, transparency, and measurable results. With over a decade of hands-on experience, I’ve helped businesses across industries grow their visibility, increase conversions, and build a lasting online presence. My approach blends data-driven insights, AI technology, and a deep understanding of user behaviour to create strategies that deliver consistent, sustainable success.

As a Leyland-based SEO consultant, I take pride in working closely with local businesses while also supporting clients across the UK and internationally. Every project is personal, I treat your goals as my own, ensuring every campaign is backed by clear reporting, ethical practices, and a focus on long-term growth rather than short-term gains.