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Social Media Marketing

About My Social Media Services

I’m Joshua Griffin, a social media strategist and digital marketing expert based in Leyland. For over 10 years, I have helped businesses of all sizes grow their audience, increase engagement and turn followers into loyal customers.

From multi-million-pound retail brands to my own ventures, I design and execute campaigns across platforms such as Facebook, Instagram, LinkedIn, TikTok and X (Twitter). Using a combination of data-driven insights, AI-powered automation and creative content strategy, I deliver campaigns that generate measurable results.

Whether you want to raise brand awareness locally in Leyland or build a global social presence, my approach ensures your social media activity drives real business growth.

How I Work

Effective social media marketing is more than posting content. It is about strategy, storytelling and engagement. My process ensures every post, ad and campaign is optimised for impact.

01. Research and Audience Analysis

I begin by understanding your brand, audience and competitors. This research identifies the channels, content types and posting strategies that will drive engagement and conversions.

  • Audience profiling and demographic analysis
  • Competitor benchmarking and content audit
  • Channel selection and prioritisation
  • Engagement and sentiment analysis
Group of people sat on a wooden floor on laptops surrounding social media icons printed out.
Social media written on a glass screen with sticky notes surrounding the text, each with social keywords.

02. Strategy & Content Planning

Next, I develop a custom social media strategy tailored to your business objectives. This includes content calendars, campaign themes, paid promotion plans and growth tactics.

  • Content scheduling and creative direction
  • Paid and organic growth planning
  • Engagement and community management strategy
  • Key performance indicators and performance benchmarks
Social media calendar displayed on laptop screen.
Social media icons floating above laptop screen.

03. Campaign Execution and Optimisation

With strategy in place, I implement campaigns across your chosen platforms. I focus on content quality, audience targeting and AI-driven optimisation to ensure every post and ad delivers results.

  • Content creation including graphics, videos and copy
  • Paid ad campaigns with testing and optimisation
  • Engagement tracking and community management
  • Performance adjustments and creative improvements
Chat icons and hearts floating above laptop.
Business woman presenting analytics to a client sat opposite.

04. Reporting and Growth Insights

Social media is constantly evolving, so I provide regular reports focusing on engagement, reach, conversions and return on investment. Using analytics and insights, I refine campaigns to keep your social strategy ahead of the curve.

  • Platform performance metrics and dashboards
  • Audience growth tracking
  • Conversion and engagement analysis
  • Recommendations for ongoing improvement
Group of people each holding up a social media keyword printed on card.
Marketing analytics displayed on laptop screen and monitor.

Why Businesses Choose Me for Social Media in Leyland

Social media is more than likes and followers. It is a powerful tool to drive business growth. With over a decade of experience, I help businesses build social campaigns that strengthen their brand, generate leads and increase revenue.

Based in Leyland, I work with local and national clients, ensuring each strategy is tailored to your unique audience and goals. My approach combines creative storytelling, data insights and AI-driven optimisation, giving your business a social presence that delivers measurable results.